Think Twice Before Entering
That Design Contest

When entering a contest is worth it, and when it isn't.

As a newbie designer with little to zero professional experience in the graphic design business, design contests may seem like an opportunity sent from heaven. While they may wave the big "resume builder" flag at first glance, it is always safer to consider these opportunities with a healthy grain of salt. Without first considering the your own level of beginnership, the reputation of the sponsor, and the relative value of the grand prize (if you get it), design contests may simply be a company's way of saving money at your expense.

1. What level of experience are you?

Before judging if a contest is right for you, figure out where you stand. Are you an expert in logo design? Does your resume scream experience and professionalism? Or are you just fresh out of school with only a summer internship or two under your belt?

Evaluating your own skill is one of the most crucial steps in building your career. Unfortunately, figuring this out can become a neverending, lifelong process. When deciding whether or not to enter any design contest for career-building purposes, thinking about where you currently stand comes in handy.

If you're already a tried and true expert in design, you'll want to shoot for a contest that's challenging enough to push but not shove, with a prize that will make you really shine. You'll want to avoid prizes that will simply blend into the back of your already impressive portfolio.

On the other hand, if you've just taken your first step into design, it's not time to be picky yet. You have yet to design for a fee and build a client portfolio, so taking advantage of opportunities as you find them is one way to go. Enter contests that will get your foot in the door and start adding up those experience points.

2. Who's the sponsor?

Consider this: A contest held by a nameless, unknown company advertising in your local school or university vs a contest held by Nike or Coca Cola. Obviously, the unknown would give you little to no recognition, whereas the big name Nike or Coca Cola sponsors would give your portfolio a serious boost even if you get second or third place. Names matter.

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