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Newsletters are a great way to communicate ideas, market new products and technologies, and provide a very convenient way to keep in touch with both current and new customers.
To take advantage of these benefits, companies both large and small often encourage their customers and potential leads to subscribe to their newsletters. If you manage to get those subscribers, that's fantastic. The next step, however, often proves to be more difficult: to keep those subscribers hooked on your mailers, and to avoid crossing that fine line separating a good, worthwhile read from generic industry spam.
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Here are a few useful rules of thumb to keep in mind when composing your next email newsletter.
Take a minute to think of a catchy headline. In fact, take a couple more if you have to. This is the first thing your readers see of your newsletter, which means it's also your one chance at a good first impression.