Websites designed for business are not simply pretty websites - they work like a sales guy (or gal) that takes every opportunity to keep and nurture ...
Business | 1 CommentsWe've seen spam before, and we're all familiar enough with spam that deleting them is now habitual practice. When you're writing a newsletter and ...
Business | CommentsKnow the minimal basics to provide your designer with the necessary materials for your project.
Design | 1 CommentsMarketing, at its core, is a form of communication that focuses on catching the audience's attention as quickly and effectively as possible. And when...
Business | CommentsWhile design contests may wave the big "resume builder" flag at first glance, it is always safer to consider these opportunities with a healthy grain ...
Design | CommentsWhen I started working for an IT data storage company, I knew next to nothing beyond simple, consumer-level IT terms such as "external hard drive" or "thumb drive" and "gigabyte." Marketing for this company, however, required a bit more know-how than what I had readily available. From that point on, Google, Dictionary.Com, and Wikipedia became my heroes.
I read tech articles and Wiki entries on RAID and NAS and DAS and Fibre solutions - the whole bit. And after doing the bit of research on my own, I was able to attend product training sessions with a head start and several well-researched questions for my boss and my peers. Of course, there was still lots to be learned, but people appreciate it when you take the initiative to cover the basics on your own.
Lesson learned: it's not about showing off surface knowledge about an industry to an expert of that industry; it's about being the person who asks good questions and isn't there to waste anyone's time.