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Designing A Newsletter,
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3 Things To Know When Working
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Know the minimal basics to provide your designer with the necessary materials for your project.
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Marketing "Simple"Communication at its simplest, and most complex form
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Think Twice Before Entering
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While design contests may wave the big "resume builder" flag at first glance, it is always safer to consider these opportunities with a healthy grain ...
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Are You Resourceful?Resourcefulness builds character.
When you're resourceful, you ask good questions. When you ask good questions, it leaves a good impression. Here are a few tips to stay on top.
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7 Ways Websites
Work Like A Sales PitchBuilding websites that balance Design & Functionality
Business | July 11, 2013 @ 9:28 AM
5. Share what others have said
Testimonials are powerful because we tend to put more trust in what other people have said about a product we're thinking of buying; a sales rep making the same kinds of statements tends to reek of bias.
Likewise, the power of testimonials can be found in comments on web posts, review postings on product pages, and the number of Twitter followers or Facebook Likes. All of these sources allow your audience to learn what others think about your product or service with as little bias as possible.
6. Opening Communication
The glue that keeps any sales pitch together is communication. If your customers have questions about your product, you want to be there; if you've found a potential lead, you want to keep in contact.
Offering as many means of communication available as possible helps keep those doors open.Your website can allow customers to reach you via:
- Contact forms
- Surveys
- Reviews
- Commentating
- Social media outlets
- Sign-ups for newsletter subscriptions
And after initial contact, you've collected enough information on those potential leads to stay in touch.
7. Call to action
At the end of every sales pitch, you want to close the deal and have your prospect take action. It's the culmination of your entire sales pitch, and can define the success or failure of the whole sales process. With that in mind, your business website should be littered with calls to action, such as "Buy now" or "Learn more."
When working with a business website, it's important to remember that there must be a balance between design as well as function.
Pretty websites just don't cut it if the purpose of the website - to generate leads and make sales happen - is a failure. Likewise, websites that look like they were made by someone's 8-year-old nephew scream "Check out our business - we have no idea what we're doing!"
Got anything else to add to the list? Please leave a comment below!
1 Comments
james @ Monday, July 25, 2011 -- 11:40 pm
Thanks for this. A lot of these are pretty straightforward. It helps to have them listed out.
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Jay Lee
Designer, Programmer, Explorer.
I translate creativity and web programming into visual, interactive, and effective messages. »
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